Legacy: Forest of Faith
Role: Full Brand Designer
I was tasked with creating the look and feel of a new faith-based brand. The owners came to me asking for a full logo set. as well as an icon.
This was to be a clothing brand that wanted to have a similar aesthetic to the popular brand Fear of God.
Logo Ideas
The icon for the brand was a combo of imagery. People uplifting each other, a tree, seeds, unity, and togetherness.
I took these key words and created a tree icon where the branches look like people raising their hands up. The people heads could also be interpreted as fruit / seeds that are to be planted. The ring around the icon was the unity and togetherness aspect.
Apparel Design
Since Legacy was explained to me as an apparel company they wanted to create something similar to the brand Fear of God.
Simple bold fonts that would appear on shirts, hoodies, etc. I went beyond and designed a clothing tag label for them as well.