ABOUT
I'm Francis Rivera a San Francisco native Graphic Designer.
I specialize in Design, Photography, Video Production, and making everything from simple logos to complete brand identities.
I have a strong hand in illustration, shooting photos and videos, know my shortcuts in illustrator, and have a strong eye for detail.
​
On top of my work experience, I have been freelancing for 10+ years.
​
Let's get creative and work together soon!
Work Experience
Touchstone Commercial Partners
December 2018 - July 2022
Senior Graphic Designer
• Create and conceptualize Offering Packages, Valuations, Brochures, and Flyers for Property Marketing Collateral.
• Support seven (7) agent and five (5) broker teams with just one of my teams covering 45% of San Francisco's SOMA market and beyond with over 21 sale transactions in 30 months totaling over 485,000 SF and $245M.
• Managed Content throughout Multiple Marketing Platforms (Craigslist, Crexi, LinkedIn, Looppnet, Mailchimp).
• Conduct Photo Shoots of Commercial Spaces.
• Created branding strategy and design for social media pages gaining traffic in page views immediately from LinkedIn.
• Custom coded email marketing to elevate brand experience and design as well as created email blast schedule per team to ensure each property gets maximum and continuous exposure.
Kozu Labs
June 2018 - October 2018
Contract Graphic Designer
• Created social media content for marketing campaigns designed to enhance and grow client's brand.
• Increased client visibility & click-through rate with eye catching designs.
• Ensured marketing materials underwent regular review and adhered to brand guidelines.
Git Gud Fitness & Apparel
June 2017 - December 2017
Freelance Graphic Designer
• Establish branding guidelines by developing logo concepts, font choices, and color choices.
• Captured & prepped images for social media and website.
• Used WIX to design, create, and support website creation & upkeep.
• Worked with printers to have apparel & other materials produced.
INPink Fashion Jewelry
May 2016 - September 2017
Product Photographer
• Captured and produced high-quality & clear photographs for webstore, email, and social media platforms.
• Determined setup and adjusted subject position, props, lighting, and camera angles.
• Selected proper props & backgrounds according to subjects & seasonal campaign needs.
• Retouched and formatted photographs for various platforms.
DODOcase VR
July 2014 - September 2016
Graphic Designer
• Created visual assets for product launches, emails, web store, crowdfunding, and PR.
• Created digital and printed collateral for email, social media, and marketing campaigns.
• Designed signage for trade show events, as well as product displays and handouts.
• Optimized website pages for better UI/ UX performance through WIX & Shopify.
• Helped product design team with conceptualizing new VR headset iterations and packaging.
• Worked with a range of clients on co-branded designs to fit different needs.
Good Groomsmen
November 2013 - April 2014
Graphic Designer
• Conceptualized branding guidelines to create the overall look and feel of the brand.
• Created designs for product packaging and display.
• Designed marketing collateral for email, web, and social media to increase online presence.
• Captured images for marketing, web store, print, emails, and social media channels.
• Created wireframes for online store pages and email campaigns.
DODOcase Inc.
August 2013 - September 2016
Senior Graphic Designer
• Created physical and digital online, marketing, and social media collateral.
• Optimized website wireframes for UI/UX performance with front-end coding as needed.
• Designed new product concepts, collections, patterns & colors, and packaging.
• Directed photo & video shoots for product launches, events, email, and marketing press kits.
• Collaborated with corporate partners on signature designs on various product offerings.
• Created visual displays and signage for trade shows, mall kiosk, and storefront.
BAYCAT Studios
February 2013 - August 2013
Media Production Intern
• Collaborated with the production team on pre-production, storyboarding, cast & crew scheduling.
• Coordinated with local & major businesses and non-profit organizations on video needs.
• Produced, captured, and edited video types including; training, industrial, and commercial.
• Use Adobe Creative Suite to complete and produce projects.
• Ensured outcome of all media for streaming delivery on the web and other platforms.